Emirates has ranked first regionally, and fourth globally in a list of the world's most valuable airline brands.
According to the latest research from Brand Finance, the Dubai-based carrier is worth over US$ 5 billion, placing it fourth in the world behind Delta, American Airlines and United.
The 2022 report shows airline brands worldwide are returning to growth after the widespread disruption of the COVID-19 pandemic.
The world’s top 50 most valuable and strongest brands in the airline industry have been included in the annual Brand Finance Airlines rankings.
طيران الإمارات تحافظ على مركزها الأول إقليمياً والرابع عالمياً من حيث قيمة العلامة التجارية في قطاع الطيران بحسب تصنيف @BrandFinance #دبي pic.twitter.com/I7LSaVkrLl
— Dubai Media Office (@DXBMediaOffice) June 1, 2022
Apart from brand value, Brand Finance also evaluated airlines on the basis of their brand strength, in addition to the rate at which they are growing.
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