UAE now a top global destination for winter tourism

As part of its ambitious Tourism Strategy 2031, the UAE aims to attract AED 100 billion in tourism investments and welcome 40 million hotel guests, as it becomes a go-to destination for travellers.

According to the 2024 Travel & Tourism Development Index (TTDI) by the World Economic Forum, the UAE ranked first in the region and 18th globally, advancing seven places compared to the previous edition.

The UAE is the only Middle Eastern country among the top 10 nations in international tourism revenue. The World Travel & Tourism Council’s 2024 report estimates that the UAE attracted 29.2 million international tourists last year, marking a 15.5 per cent growth compared to 2023.

The report further projects that by 2033, the number of international visitors to the UAE will reach approximately 45.5 million.

Winter is a prime time for tourism in the UAE due to its mild weather and diverse offerings, ranging from leisure and shopping to business and nature-based experiences. Visitors can enjoy breathtaking landscapes, including mountains, deserts, coastlines, and natural reserves.

Recently, the UAE launched the fifth edition of its World’s Coolest Winter campaign, celebrating the country’s people and places through exceptional tourism experiences. The campaign targets UAE citizens, residents, and international tourists, reinforcing the UAE’s 53 years of remarkable achievements as a leading global tourism hub.

As many parts of the world experience freezing temperatures in winter, tourists flock to the UAE to enjoy its warm climate. In addition to its pleasant weather, the country offers a wide array of activities such as desert safaris, mountain adventures, camping, and wadis (valleys) exploration.

With its pleasant winter climate and diverse natural landscapes—including oases, mountains, vast deserts, lagoons, islands, and pristine beaches—the UAE offers an ideal destination for adventure seekers and travellers looking for unique experiences. Ongoing infrastructure and service developments have further strengthened its status as a leading winter tourism hotspot.

During winter, outdoor adventures such as desert safaris, mountain hiking, and paragliding gain popularity, along with rock climbing, rappelling, and wadi exploration.

Visitors can also enjoy traditional desert camping, camel riding, and an authentic Bedouin experience. Additionally, the UAE’s clear desert skies make it one of the best locations for stargazing.