
After weeks of speculation surrounding the viral video featuring Bollywood’s beloved "Zindagi Na Milegi Dobara" trio—Hrithik Roshan, Farhan Akhtar and Abhay Deol—the mystery has finally been revealed.
The new campaign for Yas Island, Zindagi Ko Yas Bol, brings together the original cast for a much-anticipated reunion, celebrating the spirit of adventure and friendship that made the film so beloved.
Fourteen years after the iconic movie, fans are getting the closest thing to a sequel, with the trio embarking on a brand-new adventure packed with challenges, thrills and unforgettable moments on Yas Island.
The campaign kicks off with an exciting trailer, marking the beginning of a five-episode series that takes Hrithik, Farhan and Abhay across Yas Island’s most iconic experiences.
Reigniting the film’s core theme, each character challenges the others, embracing the spirit of Zindagi Ko Yas Bol by saying 'Yas' to every adventure.
From high-speed thrills to breathtaking experiences, the series promises to deliver nostalgia, laughter and the essence of living life to the fullest.
And what’s an epic adventure without an equally epic soundtrack? A brand-new jingle, created just for this campaign, captures the excitement and energy of Yas Island, making sure the spirit of fun stays Long after the journey ends.
Filmmakers Zoya Akhtar and Reema Kagti co-wrote the script for the series.
The bwoys are back – but this time they are saying Yas to new challenges on #YasIsland. #ZindagiKoYasBol #InAbuDhabi pic.twitter.com/0LuMdgwl0R
— Yas Island جزيرة ياس (@yasisland) March 3, 2025