The Dubai Department of Economy and Tourism (DET) forged a strategic collaboration with Amazon UAE to launch the "DET x Amazon Accelerator," designed to bolster the growth of SMEs in Dubai and enhance competitiveness on the international stage.
By equipping SMEs with advanced digital tools, resources, and mentorship, the initiative aims to fast-track their digital journeys and expand their global reach.
The accelerator falls under the wider Dubai Traders initiative, one of the ten transformative initiatives announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and the Ruler of Dubai, as part of the Dubai Economic Agenda, D33. The initiative aims to help SMEs build a strong online presence, digitise supply chain processes, expand across online retail, and access international customers.
In the presence of the Director-General of the Dubai Department of Economy and Tourism, Helal Saeed Almarri, and the Vice President of Amazon Middle East, North Africa, and Türkiye, Ronaldo Mouchawar, the agreement was signed by CEO of Dubai Economic Development Corporation (DEDC), Hadi Badri, and Director of Seller Success at Amazon MENA, Jasmin Frick.
Badri, stated, "Our collaboration with Amazon marks a pivotal step in fulfilling the Dubai Economic Agenda D33’s goal of empowering local SMEs to harness the full potential of digital commerce. By offering a tailored, comprehensive suite of tools and support, the Dubai Traders programme aims to accelerate the growth of Dubai-based businesses and extend their reach globally, further solidifying Dubai’s position as a leading hub for innovation and economic growth."
Mouchawar, added, "Small businesses are at the heart of our local communities and the backbone of every economy. That is why we are honoured to collaborate with the Dubai Department of Economy and Tourism (DET) to launch the "DET x Amazon Accelerator", a capacity-building programme that aims to expedite the next phase of growth and digital transformation for hundreds of Dubai SMEs. This reiterates our commitment to the Dubai Economic Agenda D33 and advances our ambition to host products from 100,000 businesses, including local SMEs on Amazon.ae by 2026."
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