Following a massive backlash on social media, the Indian unit of Unilever on Thursday announced its decision to rebrand its "Fair & Lovely" range of skin products.
It said it will drop "fair" from the brand name, in a bid to make the products more "inclusive".
"We recognise that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this," Sunny Jain, president of Unilever's beauty and personal care division, said in a statement.
"We are making our skin care portfolio more inclusive ...a more diverse portrayal of beauty," Hindustan Unilever Chairman Sanjiv Mehta added in another statement.
It comes as Johnson & Johnson announced this month its decision to stop selling skin-whitening creams.
Many companies have been called out for selling products that promote a certain stereotype around people with darker skin tones.
President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Volodymyr Zelenskyy, President of Ukraine, on Monday attended the signing of the Comprehensive Economic Partnership Agreement (CEPA) between the two countries.
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